I work with creators all around the Globe and create beautiful (but highly informative) spreadsheets. I have a degree in linguistics, but I used to spend so much time on social media that I turned it into a job.
If you want to know a person, check who they follow on socials. Here’s everything you need to know about me
👀 Find me here LinkedIn / Instagram +33 7 44 85 16 85 [email protected]
I'm certain that everybody and their mothers are now familiar with RAID: Shadow Legends. We've worked very hard to ensure just that. I was one of the first people working on the game’s promo and was fully leading the campaign in France.
🌎 Geo: US, France, Poland, Italy, Vietnam
🎯 Goals: Brand Awareness, Increase install numbers
📈 Key Metrics : views and CPM, installs and CPI, depositors and CPD
https://www.youtube.com/watch?v=UH9qj80v7gw
https://www.youtube.com/watch?v=2LrqtSEWGz0
https://www.youtube.com/watch?v=90cYhzu-4Dg
My main goal for the Blockman Go campaign was to work on brand awareness and track views and CPM. As the company has never worked with creators in Russia before, my personal goal was also to test and decide what strategies are best for the game.
We’ve tested different channels and different games to understand our audience better. For instance it turned out that in Russia female creators bring amazing results. We switched the main format from a dedicated video to an integration to cater to Russian audience.
🌎 Geo: Russia
🎯 Goals: Brand Awareness, keep the CPM under a target value
📈 Key Metrics: views and CPM, installs and CPI
💡 Results:
https://www.youtube.com/watch?v=WhcXTE8lAhY
https://youtu.be/tA-lagkLx98?t=123
https://www.youtube.com/watch?v=Dqgq3wviF3Q
Tiggy is a grocery delivery service based in Canada. At the time of the campaign, they only operated in specific districts of Toronto and Vancouver. The main challenge was to find creators from these parts of town or talents whose audience was living there.
We worked with food creators, working moms and lifestyle influencers. We chose a video format for our campaign (reels and stories) to better showcase the product and to keep the sponsored content light, fun and non-aggressive.
🌎 Geo: Vancouver, Toronto
🎯 Goals: Brand Awareness, Installs, Orders
📈 Key Metrics: views and CPM, installs and CPI, orders and CPO
💡 Results:
https://www.youtube.com/watch?v=WpuVulnzK2c&ab_channel=AdamJBell
After a few years of severe competition, one of Russian pioneers in beauty shopping has decided to try out Influencer marketing and work with creators to promote a big app update*.*
The main was to show the audience that luxury shopping can also be done online. We worked with products from such brands as Clinique, Tom Ford, Estée Lauder. We found creators who use those brands in their lives to keep the sponsored content authentic.
We decided to go with the stories format as our main goal was to drive app installs. We added a couple of posts and reels to support the brand awareness part of the campaign and to compare results.
🌎 Geo: Russia
🎯 Goals: Introduce the new app version, App installs
📈 Key Metrics: views and CPM, clicks and CPC, installs and CPI
👸 Creators we worked with:
The most challenging campaign in my career was one for a tea brand called Greenfield. Creators had to match pictures on packages with actual places and show how Greenfield tea inspires them.
For this campaign we’ve selected over 20 best photographers on Instagram and sent them to different parts of Russia: from Karelia to Sakhalin island. Together with creators we've hidden treasure boxes, hosted postcards give-aways and made stunning photos.
We’ve met every struggle possible: lack of Internet (or any connection for that matter), product packaging ruined by rain, inability to even find the required product (as the closest store was 5 hours away by kayak), uncontrollable weather.
We’ve also selected around 30 smaller creators to support the main campaign. To keep up with the concept of inspiration we’ve worked with artists and lifestyle creators with a more artistic looking accounts.
🌎 Geo: Russia
🎯 Goals: Brand Awareness
📈 Key Metrics: views and CPM
